Setup, management and measurement
The service has three parts. Setup comes first: ad accounts, campaign structure, landing pages, forms, conversion tags and the route each inquiry takes into your inbox or CRM. Management follows, with search terms, audiences, bids, budgets and ad copy checked and adjusted on an agreed schedule. Measurement runs alongside both, so each form fill or tracked call can be traced to a campaign and a cost. It applies to Google Ads, Microsoft Advertising, Meta and LinkedIn. Platforms and buyers decide how campaigns perform. What you get is a setup you can inspect and a record of what was changed and why.
How the four services fit together
Each service can stand alone, though they depend on each other more than people expect. A search campaign sends clicks to a page. The page needs a form that works on a phone. The form needs to send each inquiry somewhere a person will see it, and the ad platform needs to be told when that happens so it can learn which clicks matter. Paid social follows the same chain, sometimes with the form inside Meta or LinkedIn instead of on your site. If one link is weak, the reports stop making sense. That is why plenty of requests cover two or three services at once.
Search campaigns
Keywords grouped by intent, ads written for each group, and tracking that shows which searches turned into inquiries.
Paid social
Facebook, Instagram and LinkedIn campaigns planned around your offer, with creative refreshed on a schedule and spend watched weekly.
Pages behind your ads
A better destination than your home page: one offer, one form, and tracking that records each submission.
Offline conversions
Closed deals in your CRM sent back to the ad platforms, so campaign data reflects what happened after the form.
Four steps to a quote
You can stop at any point before signing.
- Request: describe the service and your situation on the quote form.
- Handoff: we send it to a service partner, who replies to you directly.
- Scoping: you and the partner agree channels, pages, tracking and reporting.
- Quote: the partner prices that scope, and you accept, adjust or decline it.
Where the hours go
A management fee pays for time, so it helps to know where the time goes. Setup takes the most: building campaigns, writing ads, building pages and testing tracking until each conversion fires once and only once. After launch, the regular work is checking search terms, audiences, budgets and creative on each platform, so more channels means more hours. Tracking that touches a CRM or phone system takes longer to build and to keep working. Reporting is the last piece; a short monthly summary is lighter than weekly meetings with custom dashboards. Ad spend is a separate matter, paid by you to the platforms.
Common questions
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
Ready to hand off the setup? Send a short brief and get a quote. Nothing is agreed until you accept it.
Send your briefRequest a quote
Use the form on this page to describe the lead generation or paid traffic work you have in mind.